YouTube ads that drive sales, not just views
Most YouTube campaigns are judged on views and cheap CPVs, and nobody can say what they earned. We run YouTube as a performance channel: the right audiences, videos built to make people act, and measurement tied to leads and revenue.
- Audiences built from Google search behaviour
- Direct-response video scripts and edits
- Tracked through to leads and sales
Get a free YouTube ads audit
We'll look at your audiences, creative and tracking, and show you where the waste is.
What's included
YouTube advertising, done properly
Audience strategy
Custom segments built from what your buyers search on Google, plus remarketing, customer lists and in-market audiences.
Scripts & edits
Scripts written for skippable ads: the problem and the brand in the first five seconds, then a clear reason to click.
Campaign setup
The right campaign type for the job: Demand Gen for conversions, video reach for awareness, views for building remarketing pools.
Placement control
Exclusions for kids' content, sensitive categories and irrelevant channels so your ads show where your buyers actually are.
Measurement
Conversion tracking, view-through reporting kept in perspective, and search lift checks where budgets allow.
Remarketing sequences
Follow-up ads for people who watched most of a video or visited your site, across YouTube, Search and Display.
YouTube is a search engine's audience with a TV's attention
YouTube's big advantage over other video platforms is that it sits on top of Google's data. You can show a video to people who searched for "CRM for small business" last week, who visited your competitor's website, or who are actively in the market for a new car. No other video platform gives you that level of intent.
The flip side is that people are there to watch something else. They'll skip you after five seconds unless you give them a reason not to. Good YouTube ads name the viewer's problem or show the product within the first few seconds, get the brand on screen early for the people who skip, and tell the people who stay exactly what to do next.
Polished brand films rarely perform as well as simple, direct videos. A founder talking to camera, a screen recording of the product, or a customer explaining what changed will usually beat something that cost ten times as much to make.
YouTube ad formats and when we use them
| Format | Length | What it's good for |
|---|---|---|
| Skippable in-stream | Any length, skippable after 5s | Our default for conversions. You only pay when people watch or click. |
| Non-skippable in-stream | Up to 15s (longer in some markets) | Getting a full message across for awareness. Paid by impression. |
| Bumper ads | 6s | Cheap reminders and remarketing, and reinforcing a longer ad. |
| In-feed video | Any | Shows in search results and next to related videos. Good for tutorials and demos. |
| YouTube Shorts | Vertical, ideally under 60s | Reaching younger audiences with vertical, fast-paced creative. Often runs inside Demand Gen campaigns. |
How we run a YouTube campaign
- 1
Start with intent audiences
We build custom segments from the search terms that convert in your Google Ads account and from competitor URLs. This is usually where YouTube performance comes from.
- 2
Write the video to the audience
A short script per audience and offer, with two or three alternative openings to test. We can edit your existing footage or brief a shoot.
- 3
Pick the campaign type
For leads and sales we use Demand Gen, which has taken over from the old Video action campaigns. For awareness, video reach campaigns with sensible frequency caps.
- 4
Measure honestly
View-through conversions are easy to over-count, so we report them separately and look at what happens to branded search and direct traffic when YouTube spend goes up.
- 5
Follow up
People who watched 50%+ of a video or visited the site get remarketing on Search, YouTube and Display, which is where a lot of YouTube's value shows up.
Is YouTube advertising right for you?
A good fit if…
- Your product is easier to explain with a demo than with text
- You already have Google Search running and want more demand at the top of the funnel
- You can produce simple video, even if it's a phone and a decent microphone
- Your sales cycle is long enough that staying in front of people pays off
Probably not right if…
- You have no video and no budget to make any
- Your total ad budget is under about $2,500 a month. Fix Search first
- You need everything measured on last-click and nothing else
- Your offer only works for people with an urgent need today
What YouTube advertising costs
Management starts at $1,199 a month on our PPC packages. The fee steps up in fixed brackets as spend grows instead of taking a percentage, so we're never rewarded just for spending more of your money.
You pay YouTube per view or per thousand impressions depending on the campaign. We'd usually want at least $2,000-$4,000 a month in media to test two or three videos properly. Our YouTube ads cost guide covers typical CPVs and CPMs and how to budget.
What you get
PPC management that grows businesses like yours
Since 2016 we've helped 40+ clients turn paid ads into a reliable growth channel - as a Google Ads and HubSpot partner.
More qualified leads
Campaigns built around the searches and audiences that turn into customers - not just traffic.
Lower cost per conversion
Precise targeting, tight negative keywords and landing-page CRO make every pound work harder.
Better lead quality
We optimise for lead score, deal size and revenue so your team spends time on real prospects.
Room to scale
Structures that keep performing as budgets grow - from $2,000 to $1M+ a month in ad spend.
Every major platform
Google, Microsoft, LinkedIn and Meta Ads managed by one senior team with one strategy.
Clear reporting
Transparent reports and regular calls. You always know what we did, why, and what it earned.
How it works
From audit to results in three steps
- 1
Free audit
We review your ad accounts, tracking and landing pages and find where budget is being wasted.
- 2
Tailored proposal
You get a clear plan: what we'd change, the results to expect, and exactly what it costs.
- 3
Launch & scale
We rebuild and optimise your campaigns, then scale what works - backed by our guarantee.
Why PPC Magic
Not your typical PPC agency
Most clients see a significant lift in conversion volume within the first weeks. Start with a free audit - and if we don't increase your conversions, you don't pay our fee.
| Feature | PPC Magic | Others |
|---|---|---|
| Certified PPC experts | ||
| Performance-based pricing options | ||
| Guaranteed increase in conversions | ||
| Get started for free |
Results
Our clients get results
500+ B2B Leads via PPC
“We started seeing results in incoming leads in just a few weeks. They have demonstrated flexibility in adapting their processes to fit our company and industry. Reliable, stable and responsive team.”
150+ Clients in 2 months
“We grew so rapidly our calendars got booked 3 months ahead. They are extremely knowledgeable in Google Ads. Always a pleasure working with PPC Magic and would recommend them to anyone looking for PPC management.”
1114% Increase in Conversions
“They generated 12x more conversions in the first month compared to the previous PPC manager while spending roughly the same budget. Move your marketing to PPC Magic and never look back.”
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FAQ
Questions, answered
Can't find what you're looking for? Talk to us directly.
See what we'd do with your account
Get a free audit and proposal: what we'd change, the results to expect, and exactly what it costs. No obligation.