Display advertising without the junk placements
The Google Display Network reaches most of the internet, including a lot of it you'd never choose to advertise on. We run Display and Demand Gen campaigns with tight placement control, strong audiences and creative that earns attention.
- App and low-quality site exclusions
- Audiences built on intent, not guesswork
- Responsive and custom banner creative
Get a free display ads audit
We'll show you where your display budget goes and what's actually working.
What's included
Display campaigns that earn their budget
Placement control
Exclusion lists for mobile apps, parked domains, made-for-ads sites and anything off-brand, reviewed every month.
Audience building
Custom segments from competitor URLs and high-intent search terms, in-market audiences, remarketing and Customer Match.
Demand Gen campaigns
Visual ads across YouTube, Discover and Gmail: often better quality traffic than the classic Display Network.
Creative
Responsive display assets plus custom banners where it matters, designed to be readable at small sizes.
Frequency & bidding
Frequency caps and the right bid strategy for the goal, from viewable CPM for awareness to target CPA for conversions.
Honest measurement
Click-through and view-through conversions reported separately, with lift in branded search tracked alongside.
What display advertising is good for, and what it isn't
Display ads are the banners and visual ads you see on websites, apps, Gmail and YouTube. Google's Display Network alone covers millions of sites and apps, so you can reach almost anyone for very little per impression.
That cheapness is also the trap. Point a Display campaign at "conversions" with no guardrails and a good chunk of the budget will go to mobile games, accidental taps and sites built purely to show ads. The dashboard can look fine while very few real people ever see your brand.
Used well, Display is excellent for three jobs: remarketing to people who already know you, building awareness with a clearly defined audience ahead of Search, and prospecting with high-intent custom audiences. It's rarely the right first channel for a business that hasn't got Search working yet.
How we run display campaigns
- 1
Exclude the junk first
Before a single impression, we apply account-level exclusions for app categories, sensitive content and a list of known low-quality placements we keep updated.
- 2
Build audiences with intent
Custom segments based on people who searched your key terms or browsed competitor sites usually beat broad interest targeting by a wide margin.
- 3
Pick Display or Demand Gen
For conversion-focused prospecting we often prefer Demand Gen, which shows on YouTube, Discover and Gmail with better quality inventory.
- 4
Make creative that reads small
Most banners are tiny. One message, a strong image, your logo and a clear button. We test different offers rather than tiny design tweaks.
- 5
Review placements monthly
We check where ads actually showed and exclude anything that spent without results. In accounts nobody has cleaned up before, this alone can free up a surprising share of the budget.
Should you be running display ads?
A good fit if…
- You have enough website traffic to make remarketing worthwhile
- You're launching something new and need people to know it exists
- Your Search campaigns are working and you want more demand
- You have strong visuals: products, results, or a recognisable brand
Probably not right if…
- Your Search campaigns aren't profitable yet
- You're judging Display on last-click conversions alone
- You don't have anyone to review placements regularly
- Your budget is small enough that every dollar needs to come back this month
Pricing
Management starts at $1,199 a month on our PPC packages. The fee steps up in fixed brackets as spend grows instead of taking a percentage, so we're never rewarded just for spending more of your money.
Display impressions are cheap, so budgets can be modest: a few hundred dollars a month is enough for remarketing on a smaller site, and prospecting usually needs $1,300+ to learn anything useful. Display is normally managed as part of a wider Google Ads account.
What you get
PPC management that grows businesses like yours
Since 2016 we've helped 40+ clients turn paid ads into a reliable growth channel - as a Google Ads and HubSpot partner.
More qualified leads
Campaigns built around the searches and audiences that turn into customers - not just traffic.
Lower cost per conversion
Precise targeting, tight negative keywords and landing-page CRO make every pound work harder.
Better lead quality
We optimise for lead score, deal size and revenue so your team spends time on real prospects.
Room to scale
Structures that keep performing as budgets grow - from $2,000 to $1M+ a month in ad spend.
Every major platform
Google, Microsoft, LinkedIn and Meta Ads managed by one senior team with one strategy.
Clear reporting
Transparent reports and regular calls. You always know what we did, why, and what it earned.
How it works
From audit to results in three steps
- 1
Free audit
We review your ad accounts, tracking and landing pages and find where budget is being wasted.
- 2
Tailored proposal
You get a clear plan: what we'd change, the results to expect, and exactly what it costs.
- 3
Launch & scale
We rebuild and optimise your campaigns, then scale what works - backed by our guarantee.
Why PPC Magic
Not your typical PPC agency
Most clients see a significant lift in conversion volume within the first weeks. Start with a free audit - and if we don't increase your conversions, you don't pay our fee.
| Feature | PPC Magic | Others |
|---|---|---|
| Certified PPC experts | ||
| Performance-based pricing options | ||
| Guaranteed increase in conversions | ||
| Get started for free |
Results
Our clients get results
500+ B2B Leads via PPC
“We started seeing results in incoming leads in just a few weeks. They have demonstrated flexibility in adapting their processes to fit our company and industry. Reliable, stable and responsive team.”
150+ Clients in 2 months
“We grew so rapidly our calendars got booked 3 months ahead. They are extremely knowledgeable in Google Ads. Always a pleasure working with PPC Magic and would recommend them to anyone looking for PPC management.”
1114% Increase in Conversions
“They generated 12x more conversions in the first month compared to the previous PPC manager while spending roughly the same budget. Move your marketing to PPC Magic and never look back.”
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FAQ
Questions, answered
Can't find what you're looking for? Talk to us directly.
See what we'd do with your account
Get a free audit and proposal: what we'd change, the results to expect, and exactly what it costs. No obligation.