Remarketing that brings buyers back, without stalking them
Most people don't buy or enquire on their first visit. Remarketing brings them back with the right message at the right time across Google, YouTube, Meta and LinkedIn, and stops once they've converted.
- Audiences built from real buying signals
- Consent Mode and privacy rules handled
- Frequency caps and converter exclusions
Get a free remarketing audit
We'll check your tags, consent setup and audiences across Google and Meta.
What's included
A remarketing setup that respects your buyers
Audience design
Segments based on what people did: pricing page visitors, cart abandoners, video viewers, lapsed customers, open opportunities.
Cross-platform reach
The same audiences used on Google Search, YouTube, Display, Meta and LinkedIn, so you follow up wherever your buyers spend time.
Customer Match
Your CRM and customer lists uploaded securely for upsell, win-back and excluding people who've already bought.
Message sequencing
Different ads for different stages: proof for people comparing, an offer for people who stalled, onboarding for new customers.
Frequency control
Caps and membership windows so nobody sees the same ad twenty times a day for three months.
Consent-ready tracking
Consent Mode v2 and platform tags set up so audiences keep building legally in the UK and EU.
Why remarketing is usually the cheapest win in an account
Most websites convert somewhere between 2% and 5% of visitors. The other 95% or so leave, and plenty of them were genuinely interested. They were at work, on their phone, comparing options, or waiting to check with someone.
Remarketing is how you stay in front of those people. Because the audience already knows who you are, the clicks tend to be cheaper and the conversion rates higher than cold prospecting. For many of the accounts we take over, a well-built remarketing layer is one of the first things we add.
It's also easy to get wrong. The classic mistake is one audience of "all visitors, 540 days" shown the same banner everywhere. That annoys people, wastes budget on visitors who bounced in two seconds, and keeps chasing customers who already bought.
The audiences we build first
| Audience | Window | What we show them |
|---|---|---|
| Cart or checkout abandoners | 1-14 days | Reassurance, delivery and returns info, sometimes an offer |
| Pricing or demo page visitors | 1-30 days | Case studies, comparisons, a reason to book now |
| Engaged visitors (2+ pages or 60s+) | 30-90 days | Your strongest proof and a clear next step |
| Video viewers (50%+) | 30-90 days | The follow-up to the video they watched |
| Existing customers | Ongoing | Upsells and cross-sells, or excluded entirely |
| Open sales opportunities (B2B) | While the deal is open | Proof aimed at the other people in the buying group |
Windows are starting points. We adjust them to your sales cycle: a two-day window for fast ecommerce, six months or more for enterprise B2B.
How we set up remarketing
- 1
Tags and consent
Google tag, Meta Pixel and LinkedIn Insight Tag set up through Tag Manager, with Consent Mode v2 so audiences keep growing within the rules.
- 2
Audiences from behaviour
GA4 audiences and platform audiences built around real intent signals, plus Customer Match lists from your CRM.
- 3
Exclusions
Recent converters, existing customers (where it makes sense), job seekers and people who bounced immediately are excluded.
- 4
Creative by stage
Ads written for what each audience is thinking, rather than one generic banner that tries to speak to everyone.
- 5
Measure incrementally
Remarketing always looks good in last-click reports. Where budgets allow we run holdout tests to check how many of those sales are truly extra.
Remarketing and privacy
In the UK and EU, you need consent before placing advertising cookies, and Google requires Consent Mode v2 for advertisers who want to keep using remarketing and personalised audiences with EEA users. Without it, your lists quietly stop growing.
We set this up with your cookie banner, so tags respect people's choices and Google can still model conversions for users who decline. We also keep sensitive categories (health, finance, personal hardship) out of remarketing where platform policies don't allow it. Healthcare advertisers in particular need to be careful here, and our healthcare PPC team knows the rules.
Pricing
Management starts at $1,199 a month on our PPC packages. The fee steps up in fixed brackets as spend grows instead of taking a percentage, so we're never rewarded just for spending more of your money.
Remarketing budgets are usually small compared with prospecting: often 10-20% of total spend, limited by how many people visit your site. It's typically included when we manage your wider PPC or paid social.
What you get
PPC management that grows businesses like yours
Since 2016 we've helped 40+ clients turn paid ads into a reliable growth channel - as a Google Ads and HubSpot partner.
More qualified leads
Campaigns built around the searches and audiences that turn into customers - not just traffic.
Lower cost per conversion
Precise targeting, tight negative keywords and landing-page CRO make every pound work harder.
Better lead quality
We optimise for lead score, deal size and revenue so your team spends time on real prospects.
Room to scale
Structures that keep performing as budgets grow - from $2,000 to $1M+ a month in ad spend.
Every major platform
Google, Microsoft, LinkedIn and Meta Ads managed by one senior team with one strategy.
Clear reporting
Transparent reports and regular calls. You always know what we did, why, and what it earned.
How it works
From audit to results in three steps
- 1
Free audit
We review your ad accounts, tracking and landing pages and find where budget is being wasted.
- 2
Tailored proposal
You get a clear plan: what we'd change, the results to expect, and exactly what it costs.
- 3
Launch & scale
We rebuild and optimise your campaigns, then scale what works - backed by our guarantee.
Why PPC Magic
Not your typical PPC agency
Most clients see a significant lift in conversion volume within the first weeks. Start with a free audit - and if we don't increase your conversions, you don't pay our fee.
| Feature | PPC Magic | Others |
|---|---|---|
| Certified PPC experts | ||
| Performance-based pricing options | ||
| Guaranteed increase in conversions | ||
| Get started for free |
Results
Our clients get results
500+ B2B Leads via PPC
“We started seeing results in incoming leads in just a few weeks. They have demonstrated flexibility in adapting their processes to fit our company and industry. Reliable, stable and responsive team.”
150+ Clients in 2 months
“We grew so rapidly our calendars got booked 3 months ahead. They are extremely knowledgeable in Google Ads. Always a pleasure working with PPC Magic and would recommend them to anyone looking for PPC management.”
1114% Increase in Conversions
“They generated 12x more conversions in the first month compared to the previous PPC manager while spending roughly the same budget. Move your marketing to PPC Magic and never look back.”
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FAQ
Questions, answered
Can't find what you're looking for? Talk to us directly.
See what we'd do with your account
Get a free audit and proposal: what we'd change, the results to expect, and exactly what it costs. No obligation.