Paid social that shows up in your revenue, not just your reach
We run paid social on Meta (Facebook and Instagram) and LinkedIn, planned alongside your search ads so every channel has a clear job. Creative testing, audience strategy and reporting that connects social spend to sales.
- Meta and LinkedIn under one strategy
- Creative testing every month
- Tied to CRM pipeline and revenue
Get a free paid social audit
We'll review your social ad accounts and send you a prioritised plan.
What's included
What paid social management covers
Channel planning
Which platforms to use, how to split the budget and what each one is responsible for, based on who you sell to.
Creative production
Concepts, copy and ads built from your assets, plus briefs for video and creator content.
Audience strategy
Broad targeting where algorithms do it best, precise targeting where it matters (like job titles on LinkedIn), and exclusions throughout.
Lead forms & CRM
Native lead forms connected to your CRM, with lead quality sent back so platforms learn what a good lead looks like.
Tracking
Meta Conversions API and the LinkedIn Insight Tag and Conversions API set up properly.
Cross-channel reporting
One report showing social and search together, with cost per qualified lead and revenue, not just platform metrics.
Search captures demand. Social creates it.
Paid search reaches people who already know they need something. Paid social reaches people before they start looking. That makes social ads harder to judge on a last-click basis, but it's often what fills the top of your funnel and makes your search campaigns cheaper over time.
The mistake we see most is treating social like search: small budgets, a single ad, judged in two weeks on cost per lead. Social needs creative volume, a bit of patience and a plan for what happens after someone first sees you.
Meta or LinkedIn? How we decide
| Meta (Facebook & Instagram) | ||
|---|---|---|
| Best for | B2C, ecommerce, local services, SMB owners | B2B with defined job titles, industries or company sizes |
| Targeting | Broad, driven by creative and the algorithm | Precise: title, seniority, company, industry, skills |
| Typical cost | Low CPMs and CPCs | Among the most expensive clicks in paid media |
| Lead quality | Varies a lot; needs qualifying | Usually higher intent for B2B offers |
| Creative needs | High volume, video-led, changes often | Fewer ads, more considered, thought-leadership friendly |
For B2B, we often use both: LinkedIn to reach the exact buyers, Meta to retarget them cheaply. See LinkedIn Ads vs Facebook Ads.
How we run paid social
- 1
Define the job of each channel
Prospecting, retargeting, lead capture or nurturing. Each gets its own budget and its own success measure.
- 2
Research the angles
Customer interviews, reviews and sales calls tell us which problems and outcomes to lead with.
- 3
Test concepts, then iterate
A handful of distinct concepts go live, winners get new hooks and formats, losers get cut quickly.
- 4
Fix what happens after the click
Lead forms, landing pages and follow-up speed usually matter as much as the ad.
- 5
Report on what the business sees
Qualified leads, pipeline, customers and blended cost per acquisition across social and search.
Pricing
Management starts at $1,199 a month on our PPC packages. The fee steps up in fixed brackets as spend grows instead of taking a percentage, so we're never rewarded just for spending more of your money.
For media, Meta usually needs $2,000-$4,000 a month to test properly, and LinkedIn more like $4,000-$6,500 because clicks cost more. Our Facebook ads cost and LinkedIn ads cost guides break down the numbers.
What you get
PPC management that grows businesses like yours
Since 2016 we've helped 40+ clients turn paid ads into a reliable growth channel - as a Google Ads and HubSpot partner.
More qualified leads
Campaigns built around the searches and audiences that turn into customers - not just traffic.
Lower cost per conversion
Precise targeting, tight negative keywords and landing-page CRO make every pound work harder.
Better lead quality
We optimise for lead score, deal size and revenue so your team spends time on real prospects.
Room to scale
Structures that keep performing as budgets grow - from $2,000 to $1M+ a month in ad spend.
Every major platform
Google, Microsoft, LinkedIn and Meta Ads managed by one senior team with one strategy.
Clear reporting
Transparent reports and regular calls. You always know what we did, why, and what it earned.
How it works
From audit to results in three steps
- 1
Free audit
We review your ad accounts, tracking and landing pages and find where budget is being wasted.
- 2
Tailored proposal
You get a clear plan: what we'd change, the results to expect, and exactly what it costs.
- 3
Launch & scale
We rebuild and optimise your campaigns, then scale what works - backed by our guarantee.
Why PPC Magic
Not your typical PPC agency
Most clients see a significant lift in conversion volume within the first weeks. Start with a free audit - and if we don't increase your conversions, you don't pay our fee.
| Feature | PPC Magic | Others |
|---|---|---|
| Certified PPC experts | ||
| Performance-based pricing options | ||
| Guaranteed increase in conversions | ||
| Get started for free |
Results
Our clients get results
500+ B2B Leads via PPC
“We started seeing results in incoming leads in just a few weeks. They have demonstrated flexibility in adapting their processes to fit our company and industry. Reliable, stable and responsive team.”
150+ Clients in 2 months
“We grew so rapidly our calendars got booked 3 months ahead. They are extremely knowledgeable in Google Ads. Always a pleasure working with PPC Magic and would recommend them to anyone looking for PPC management.”
1114% Increase in Conversions
“They generated 12x more conversions in the first month compared to the previous PPC manager while spending roughly the same budget. Move your marketing to PPC Magic and never look back.”
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FAQ
Questions, answered
Can't find what you're looking for? Talk to us directly.
See what we'd do with your account
Get a free audit and proposal: what we'd change, the results to expect, and exactly what it costs. No obligation.