About PPC Magic
The story of how a Glasgow startup became a global leader in Google Ads optimization, transforming underperforming campaigns into growth engines for 50+ businesses worldwide.
Our Mission
PPC Magic was founded in 2015 in Glasgow with one clear mission: transform underperforming Google Ads accounts into growth engines. We don't just "manage" campaigns - we completely rebuild them to deliver measurable business impact.
Over the past decade, we've partnered with 50+ companies worldwide - from FTSE-listed enterprises to high-growth B2B SaaS and healthcare firms - delivering measurable improvements in lead quality, pipeline, and revenue.
What Makes Us Different
Our edge is simple: we specialize in turnarounds and restructures. Most accounts we audit are full of wasted spend and poor structures. We rebuild them to deliver at least 20% performance improvement in the first month - guaranteed.
For many clients, the gains are far greater: 11-12x lower acquisition costs, hundreds of qualified leads in highly regulated niches, and even business outcomes such as acquisitions and market expansion.
Our Expertise
We thrive in complex, high-stakes B2B environments - SaaS, enterprise tech, healthcare, financial services - where precision and strategy matter. Our team understands the nuances of long sales cycles, multiple stakeholders, and compliance requirements.
Clients choose PPC Magic when they need a game changer, not another agency that simply "manages" spend. We're the specialists you call when performance matters more than convenience.
Our Journey
From a small Glasgow office to serving clients across Europe and North America
Founded in Glasgow
Janis Briksis establishes PPC Magic in Glasgow, Scotland, focusing exclusively on Google Ads optimization and turnarounds for UK businesses.
First Major Enterprise Client
Secured first FTSE-listed client, proving our methodology works at enterprise scale. Generated $3.7M in attributed revenue in first 6 months.
Amsterdam Expansion
Opened Amsterdam office to serve Dutch and broader European markets. Expanded team to include native Dutch and German speakers.
Remote-First Transformation
Pivoted to fully remote operations, allowing us to serve clients across multiple time zones while accessing top talent globally.
$100M Revenue Milestone
Crossed $100M in total client revenue generated, establishing PPC Magic as a leader in performance-driven Google Ads management.
North American Launch
Established New York presence and began serving US and Canadian markets. Now operating across European and North American time zones.
Meet Our Founder
Janis Briksis
Founder & CEO
Janis founded PPC Magic in 2015 with a simple belief: most Google Ads accounts are fundamentally broken, and businesses deserve better than "set it and forget it" management. With a background in data science and digital marketing, he developed the proprietary optimization methodology that has become PPC Magic's signature.
Before PPC Magic, Janis worked with enterprise software companies across Europe, where he witnessed firsthand how poor digital marketing execution could limit even the best products. This experience shaped his approach: treat every campaign like it's your own business, because client success is our success.
Today, Janis leads a team of specialists across multiple time zones, maintaining the same hands-on approach that built PPC Magic's reputation. He holds advanced certifications from Google, Microsoft, and Meta, and regularly speaks at digital marketing conferences across Europe and North America.
By the Numbers
Our Values
The principles that guide everything we do, from client relationships to campaign optimization
Results Over Everything
We measure success by one metric: client business growth. Every decision, every optimization, every strategy is evaluated against its impact on your bottom line.
Radical Transparency
No black boxes, no hidden fees, no vague reporting. You get complete visibility into campaign performance, optimization decisions, and strategic recommendations.
Continuous Innovation
The digital landscape evolves rapidly. We invest heavily in testing new strategies, platforms, and optimization techniques to stay ahead of the curve.
Partnership Mindset
We're not just a vendor - we're an extension of your team. Your success is our success, and we're invested in your long-term growth and market leadership.
Quality Over Quantity
We deliberately limit our client roster to ensure every account receives the attention and expertise it deserves. Better to do fewer things exceptionally well.
Data-Driven Decisions
Every optimization is backed by data, every strategy is tested and validated. We believe in the power of evidence-based marketing over gut feelings and assumptions.
Our Global Team
Remote-first specialists working across European and North American time zones
Ready to Transform Your Google Ads?
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