About PPC Magic | Global Google Ads Agency | Founded 2015

Our Mission

PPC Magic was founded in 2015 in Glasgow with one clear mission: transform underperforming Google Ads accounts into growth engines. We don't just "manage" campaigns—we completely rebuild them to deliver measurable business impact.

Over the past decade, we've partnered with 50+ companies worldwide—from FTSE-listed enterprises to high-growth B2B SaaS and healthcare firms—delivering measurable improvements in lead quality, pipeline, and revenue.

What Makes Us Different

Our edge is simple: we specialize in turnarounds and restructures. Most accounts we audit are full of wasted spend and poor structures. We rebuild them to deliver at least 20% performance improvement in the first month—guaranteed.

For many clients, the gains are far greater: 11–12x lower acquisition costs, hundreds of qualified leads in highly regulated niches, and even business outcomes such as acquisitions and market expansion.

Our Expertise

We thrive in complex, high-stakes B2B environments—SaaS, enterprise tech, healthcare, financial services—where precision and strategy matter. Our team understands the nuances of long sales cycles, multiple stakeholders, and compliance requirements.

Clients choose PPC Magic when they need a game changer, not another agency that simply "manages" spend. We're the specialists you call when performance matters more than convenience.

Our Journey

From a small Glasgow office to serving clients across Europe and North America

2015
Founded in Glasgow
Janis Briksis establishes PPC Magic in Glasgow, Scotland, focusing exclusively on Google Ads optimization and turnarounds for UK businesses.
2017
First Major Enterprise Client
Secured first FTSE-listed client, proving our methodology works at enterprise scale. Generated £2.8M in attributed revenue in first 6 months.
2018
Amsterdam Expansion
Opened Amsterdam office to serve Dutch and broader European markets. Expanded team to include native Dutch and German speakers.
2020
Remote-First Transformation
Pivoted to fully remote operations, allowing us to serve clients across multiple time zones while accessing top talent globally.
2024
$100M Revenue Milestone
Crossed $100M in total client revenue generated, establishing PPC Magic as a leader in performance-driven Google Ads management.
2025
North American Launch
Established New York presence and began serving US and Canadian markets. Now operating across European and North American time zones.

Meet Our Founder

Founder photo

Janis Briksis

Founder & CEO

Janis founded PPC Magic in 2015 with a simple belief: most Google Ads accounts are fundamentally broken, and businesses deserve better than "set it and forget it" management. With a background in data science and digital marketing, he developed the proprietary optimization methodology that has become PPC Magic's signature.

Before PPC Magic, Janis worked with enterprise software companies across Europe, where he witnessed firsthand how poor digital marketing execution could limit even the best products. This experience shaped his approach: treat every campaign like it's your own business, because client success is our success.

Today, Janis leads a team of specialists across multiple time zones, maintaining the same hands-on approach that built PPC Magic's reputation. He holds advanced certifications from Google, Microsoft, and Meta, and regularly speaks at digital marketing conferences across Europe and North America.

By the Numbers

$127M+
Revenue Generated
50+
Clients Served
96%
Client Retention Rate
247%
Average ROI Increase
30
Industries Served
10
Years of Excellence

Our Values

The principles that guide everything we do, from client relationships to campaign optimization

Results Over Everything

We measure success by one metric: client business growth. Every decision, every optimization, every strategy is evaluated against its impact on your bottom line.

Radical Transparency

No black boxes, no hidden fees, no vague reporting. You get complete visibility into campaign performance, optimization decisions, and strategic recommendations.

Continuous Innovation

The digital landscape evolves rapidly. We invest heavily in testing new strategies, platforms, and optimization techniques to stay ahead of the curve.

Partnership Mindset

We're not just a vendor—we're an extension of your team. Your success is our success, and we're invested in your long-term growth and market leadership.

Quality Over Quantity

We deliberately limit our client roster to ensure every account receives the attention and expertise it deserves. Better to do fewer things exceptionally well.

Data-Driven Decisions

Every optimization is backed by data, every strategy is tested and validated. We believe in the power of evidence-based marketing over gut feelings and assumptions.

Our Global Team

Remote-first specialists working across European and North American time zones

12
Team Members
5
Google Ads Specialists
6
Time Zones Covered
105+
Years Combined Experience

Ready to Transform Your Google Ads?

Join 1,200+ businesses that have experienced the PPC Magic difference. Get your free audit and discover how we can accelerate your growth.

Get Your Free Audit

Google Ads agency for high-growth enterprises. $127M+ revenue driven across 30+ markets. Google Partner. Meta Partner. HubSpot Partner.

(917) 730-3429
hello@ppcmagic.com


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