Choose Your Growth Plan

PPC cost = ad spend (paid to Google) + management fee (paid to us). Ad spend moves with keyword intent, market competition, geo, and your conversion rate. Our fee covers the actual work: strategy, weekly optimizations, tracking, reporting, and revenue-focused testing.

We use clear 10k budget brackets so the fee scales in sensible steps. If you want the mindset behind our approach, read The Magic of Google Ads and browse our sitemap for more.

Need a quick plan? Grab a slot on ppcmagic.com and we’ll tell you the lowest tier that still hits your targets.

We prefer flat tiers with brackets. %-of-spend nudges agencies to spend more. Our step-ups fund the extra workload while keeping your costs predictable. Scaling from £12k to £32k? That’s +3 brackets. Check the live price here, then compare tiers and book via ppcmagic.com.

• Trial month: first 30 days are a try-us period. Cancel any time in those 30 days (month one fee still applies).
• After trial: rolling agreement, simple 30-day notice. No long-term lock-ins.
• Invoices: 14-day payment terms. No hidden extras.

Ask for the management agreement in onboarding, or ping us via ppcmagic.com/contact.

Sometimes — with established accounts that already have clean tracking and volume. We consider performance elements from month 2 and tie upside to revenue or qualified pipeline, not cheap form fills. If you’re a fit, we’ll outline the model in your proposal.

From month 2 we offer performance-based LP work. If our page doesn’t win A/B against your current page, you don’t pay for that LP build. If it wins, we keep testing. Management fee is separate.

• Starter 🏁 — weekly hygiene, bi-weekly optimization bursts, tracking mgmt, monthly reporting/calls.
• Accelerate 🚀 — weekly optimization sprints, revenue-aware bidding, weekly reporting, bi-weekly calls, CRO recs.
• Scale ⚡ — weekly optimization + offline tracking, rapid response, active A/B tests, weekly calls, LP optimization.

Give us weeks for cleanup and signal-building; 1–2 cycles for stable wins. Faster on branded/high-intent; slower on complex B2B. If tracking is broken, we fix that first so you can actually trust numbers. For most accounts, we are able to significantly improve results within the first week. This depends on the current state of your account and will be covered in the PPC Audit.

We lock in dependable conversions first, then (where possible) pass qualified pipeline / revenue back to Google so bidding learns what actually pays. Offline tracking is included in Scale; on other tiers we’ll map the cleanest path.

Yes — with tighter targeting and fewer moving parts. Starter covers budgets up to £10k/mo. If you’re below ~£5k/mo, we go ruthless on negatives, intent, and landing clarity. When you’re ready, the calculator above will show your tier price.

No. You pay Google directly for ad spend. Our fee is the tier shown here (with clear bracketed uplifts). Optional add-ons are listed with prices. If a custom project appears, we quote it first.

Yes! We offer a guarantee on improving your account performance (for established accounts only).

ROI Guarantee: if we don’t improve your key KPIs by at least 20% in the first 30 days, you don’t pay. Simple.

Example guarantee:

KPIs and baseline are agreed in onboarding, with working tracking in place and at least of 3 months advertising history and at least 100 conversions. Typical KPIs: CPL, CPA, ROAS, qualified pipeline or revenue. Some accounts may require a short cleanup period before the guarantee window starts.