Local Services Ads management that books more jobs
Local Services Ads sit above everything else on Google and you only pay per lead. Getting verified is the easy part. Ranking well, getting charged only for real leads and turning calls into booked jobs is where we help.
- Google Guaranteed / Screened setup
- Profile, reviews and response time optimised
- Invalid leads disputed for credit
Get a free Local Services Ads review
We'll check your eligibility or your existing profile, and show you how to win more leads.
What's included
Everything that decides how many leads LSA sends you
Verification support
We walk you through background checks, licences and insurance so you get the Google Guaranteed or Google Screened badge without weeks of back and forth.
Profile optimisation
Service areas, job types, business hours, photos and bio set up to match the work you actually want.
Review strategy
A simple process for asking happy customers for reviews, because review count and rating strongly affect LSA ranking.
Lead handling
Response times, missed calls and message replies tracked, since Google favours businesses that answer quickly.
Disputes & credits
Leads that are spam, out of area or for a service you don't offer get flagged so you're not paying for them.
Search ads alongside
Google Search campaigns running next to LSA to pick up the jobs and areas LSA doesn't cover.
How Local Services Ads work
When someone searches "plumber near me" or "divorce lawyer in Leeds", the first thing they often see is a box of three businesses with a green tick and a star rating. Those are Local Services Ads. They sit above regular search ads and the map pack.
Instead of paying per click, you pay per lead: a phone call, a message or a booking request that comes through the ad. You set a weekly budget and Google decides how often to show you based on a handful of factors, most of which have nothing to do with how much you bid.
That's the part many businesses miss. With LSA, your reviews, your responsiveness and your distance from the customer matter at least as much as your budget.
What decides your Local Services Ads ranking
| Factor | Why it matters | What we do about it |
|---|---|---|
| Proximity | Google prefers businesses close to the searcher | Set service areas realistically so you show where you can win |
| Reviews & rating | More recent, positive reviews win more leads | A review request routine after every completed job |
| Responsiveness | Missed calls and slow replies push you down | Call and message tracking, alerts and simple scripts for staff |
| Business hours | You only show when you're marked as open | Hours matched to when you can actually answer the phone |
| Budget & bidding | Enough budget to stay in the auction all week | Weekly budgets and bids set per job type and lead value |
| Complaints & disputes | Serious complaints can reduce visibility | Lead feedback and disputes handled promptly and accurately |
Which businesses can use Local Services Ads?
LSA is available for a long list of home services and professional services, including plumbers, electricians, HVAC and heating engineers, roofers, locksmiths, cleaners, pest control, garage door companies, movers, lawyers, accountants, financial planners and estate agents. Availability depends on the country and category, and Google keeps adding more.
It's live in the US, Canada, the UK and a growing number of other countries, but not every category is available everywhere. We'll check your category and area before you spend any time on verification.
How we manage your Local Services Ads
- 1
Check eligibility and set up
We confirm your category is available, set up the profile correctly and guide you through Google's verification steps.
- 2
Choose job types and areas
Only switch on the jobs you want and can reach profitably. Turning off low-value job types is one of the fastest ways to improve lead quality.
- 3
Build the review engine
A short, automated review request after each job. Getting from 15 reviews to 60 makes a noticeable difference to how often you show.
- 4
Watch every lead
We review leads weekly, dispute the ones that shouldn't have been charged, and flag missed calls before they hurt your ranking.
- 5
Fill the gaps with Search
LSA doesn't cover every service or every search. Google Search campaigns catch the rest, with shared negative keywords and reporting.
What it costs
Cost per lead on LSA depends heavily on your trade and location. As a rough guide, many home service leads cost somewhere between $20 and $80 in the US, and legal leads can run well over $100. You only pay for leads Google counts as valid, and you can dispute the rest.
Management starts at $1,199 a month on our PPC packages. The fee steps up in fixed brackets as spend grows instead of taking a percentage, so we're never rewarded just for spending more of your money.
If LSA is your only channel, it can often be covered by our smallest package. For a wider breakdown of paid search costs by trade, see our Google Ads cost guides.
What you get
PPC management that grows businesses like yours
Since 2016 we've helped 40+ clients turn paid ads into a reliable growth channel - as a Google Ads and HubSpot partner.
More qualified leads
Campaigns built around the searches and audiences that turn into customers - not just traffic.
Lower cost per conversion
Precise targeting, tight negative keywords and landing-page CRO make every pound work harder.
Better lead quality
We optimise for lead score, deal size and revenue so your team spends time on real prospects.
Room to scale
Structures that keep performing as budgets grow - from $2,000 to $1M+ a month in ad spend.
Every major platform
Google, Microsoft, LinkedIn and Meta Ads managed by one senior team with one strategy.
Clear reporting
Transparent reports and regular calls. You always know what we did, why, and what it earned.
How it works
From audit to results in three steps
- 1
Free audit
We review your ad accounts, tracking and landing pages and find where budget is being wasted.
- 2
Tailored proposal
You get a clear plan: what we'd change, the results to expect, and exactly what it costs.
- 3
Launch & scale
We rebuild and optimise your campaigns, then scale what works - backed by our guarantee.
Why PPC Magic
Not your typical PPC agency
Most clients see a significant lift in conversion volume within the first weeks. Start with a free audit - and if we don't increase your conversions, you don't pay our fee.
| Feature | PPC Magic | Others |
|---|---|---|
| Certified PPC experts | ||
| Performance-based pricing options | ||
| Guaranteed increase in conversions | ||
| Get started for free |
Results
Our clients get results
500+ B2B Leads via PPC
“We started seeing results in incoming leads in just a few weeks. They have demonstrated flexibility in adapting their processes to fit our company and industry. Reliable, stable and responsive team.”
150+ Clients in 2 months
“We grew so rapidly our calendars got booked 3 months ahead. They are extremely knowledgeable in Google Ads. Always a pleasure working with PPC Magic and would recommend them to anyone looking for PPC management.”
1114% Increase in Conversions
“They generated 12x more conversions in the first month compared to the previous PPC manager while spending roughly the same budget. Move your marketing to PPC Magic and never look back.”
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FAQ
Questions, answered
Can't find what you're looking for? Talk to us directly.
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