Google Shopping management that protects your margin
Shopping ads win or lose on your product feed and on how budget is split between products. We fix the feed, clean up Merchant Center and bid on profit, not just revenue.
- Product feed optimisation
- Merchant Center issues fixed
- Bidding based on margin, not just ROAS
Get a free Google Shopping audit
We'll review your feed, Merchant Center and campaigns, and show you the biggest opportunities.
What's included
Everything behind a profitable Shopping account
Feed optimisation
Titles, product types, attributes and images improved so your products match more of the searches that buy.
Merchant Center health
Disapprovals, warnings and account suspensions diagnosed and fixed, with checks so they don't creep back.
Custom labels
Products labelled by margin, price band, best sellers and stock, so budget can be steered where it earns most.
Campaign structure
The right mix of Performance Max and Standard Shopping for your catalogue, with brand and non-brand kept apart.
Profit-based bidding
ROAS targets worked out from your real margins, with conversion values adjusted so bidding chases profit.
Promotions & pricing
Merchant promotions, price competitiveness checks and sale planning so you show up well when it matters.
Your product feed is your keyword list
There are no keywords in Shopping. Google decides when to show your products by reading your product feed: the title, description, product type, brand, GTIN, colour, size and the rest. A vague title like "Classic Tee - Navy" competes badly against "Men's Organic Cotton Crew Neck T-Shirt - Navy - Slim Fit".
That's why the first thing we do on any Shopping account is look at the feed, not the campaigns. Improving titles, filling in missing attributes, fixing GTINs and cleaning up product categories often does more for performance than any bidding change.
We work through supplemental feeds and feed rules where we can, so improvements don't depend on your developer's time and don't get overwritten by your next platform sync. It works with Shopify, WooCommerce, BigCommerce, Adobe Commerce (Magento) and most feed tools.
Why ROAS alone can mislead you
A 400% ROAS sounds great until you notice most of the revenue comes from a product with a 15% margin. Meanwhile your high-margin lines sit in the same campaign getting starved of budget.
We split products using custom labels (margin band, best sellers, new lines, clearance, and products that get impressions but never sell) and set different targets for each group. Where the data is available, we adjust conversion values towards gross profit, so Google's bidding chases the sales that are actually worth having.
- Heroes: best sellers with healthy margins. Most budget, lowest ROAS target.
- Sidekicks: decent sellers or thinner margins. Tighter targets.
- Zombies: products with impressions and no sales. Separate low budget, or excluded until the listing is fixed.
- New lines: a controlled test budget so they get a fair chance to earn data.
Performance Max or Standard Shopping?
Most retailers now run Performance Max, and for many it works well. It isn't the answer to everything though.
| Performance Max | Standard Shopping | |
|---|---|---|
| Where ads show | Shopping, Search, YouTube, Display, Gmail, Discover | Shopping results only |
| Control | Less, but brand exclusions, negatives and reporting have improved | Full control of search terms and negatives |
| Best for | Accounts with solid conversion data and a healthy feed | Tight budgets, testing, protecting specific products |
| Main risk | Spending on brand searches and cheap placements | Missing reach that PMax would find |
We often run both: PMax for the main catalogue and Standard Shopping for products that need tighter control. More on this in our Performance Max management page.
What happens in the first 60 days
- 1
Feed and Merchant Center audit
We fix disapprovals, find missing attributes and rank feed improvements by how many products and how much revenue they affect.
- 2
Margins and targets
You share rough margins by category. We turn that into ROAS targets that reflect profit, not vanity.
- 3
Restructure
Custom labels, campaign split and brand exclusions set up, then migrated without throwing away your account history.
- 4
Optimise weekly
Search terms, product performance, budget shifts between groups, and feed tweaks for products that should be selling but aren't.
Pricing
Management starts at $1,199 a month on our PPC packages. The fee steps up in fixed brackets as spend grows instead of taking a percentage, so we're never rewarded just for spending more of your money.
Feed work is included in management. Most ecommerce stores need at least $2,500-$4,000 a month in ad spend for Shopping and Performance Max to have enough data to work with. See our ecommerce Google Ads cost guide for typical CPCs and ROAS benchmarks.
What you get
PPC management that grows businesses like yours
Since 2016 we've helped 40+ clients turn paid ads into a reliable growth channel - as a Google Ads and HubSpot partner.
More qualified leads
Campaigns built around the searches and audiences that turn into customers - not just traffic.
Lower cost per conversion
Precise targeting, tight negative keywords and landing-page CRO make every pound work harder.
Better lead quality
We optimise for lead score, deal size and revenue so your team spends time on real prospects.
Room to scale
Structures that keep performing as budgets grow - from $2,000 to $1M+ a month in ad spend.
Every major platform
Google, Microsoft, LinkedIn and Meta Ads managed by one senior team with one strategy.
Clear reporting
Transparent reports and regular calls. You always know what we did, why, and what it earned.
How it works
From audit to results in three steps
- 1
Free audit
We review your ad accounts, tracking and landing pages and find where budget is being wasted.
- 2
Tailored proposal
You get a clear plan: what we'd change, the results to expect, and exactly what it costs.
- 3
Launch & scale
We rebuild and optimise your campaigns, then scale what works - backed by our guarantee.
Why PPC Magic
Not your typical PPC agency
Most clients see a significant lift in conversion volume within the first weeks. Start with a free audit - and if we don't increase your conversions, you don't pay our fee.
| Feature | PPC Magic | Others |
|---|---|---|
| Certified PPC experts | ||
| Performance-based pricing options | ||
| Guaranteed increase in conversions | ||
| Get started for free |
Results
Our clients get results
500+ B2B Leads via PPC
“We started seeing results in incoming leads in just a few weeks. They have demonstrated flexibility in adapting their processes to fit our company and industry. Reliable, stable and responsive team.”
150+ Clients in 2 months
“We grew so rapidly our calendars got booked 3 months ahead. They are extremely knowledgeable in Google Ads. Always a pleasure working with PPC Magic and would recommend them to anyone looking for PPC management.”
1114% Increase in Conversions
“They generated 12x more conversions in the first month compared to the previous PPC manager while spending roughly the same budget. Move your marketing to PPC Magic and never look back.”
Trusted by
FAQ
Questions, answered
Can't find what you're looking for? Talk to us directly.
See what we'd do with your account
Get a free audit and proposal: what we'd change, the results to expect, and exactly what it costs. No obligation.