PPC Magic
PPC tracking & GTM

Conversion tracking you can actually trust

We set up Google Tag Manager, GA4 and platform conversion tracking so Google, Microsoft, LinkedIn and Meta optimise towards real leads and sales — not page views.

  • Google Tag Manager & GA4 setup
  • Offline conversions from your CRM
  • Consent-aware tracking
5-star client reviews
Google & Microsoft Ads Partner

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Microsoft Advertising Partner
YouTube Ads
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What's included

Tracking that tells the ad platforms what a good lead is

01

Google Tag Manager

A clean, documented GTM container — set up from scratch or tidied up from years of old tags.

02

GA4 events & key events

The events that matter to your business, marked as key events and ready to use in reports and audiences.

03

Google & Microsoft Ads conversions

Conversion actions with correct values and counting, plus enhanced conversions for more accurate attribution.

04

LinkedIn & Meta tracking

LinkedIn Insight Tag, Meta Pixel and Conversions API, so social campaigns optimise on real results too.

05

CRM & offline conversions

Qualified leads and closed deals from your CRM fed back to the ad platforms, so bidding follows revenue.

06

Consent & QA

Consent-aware setup and end-to-end testing, so the numbers in your ad accounts match reality.

What you get

PPC management that grows B2B, ecommerce and service businesses

Since 2016 we've helped 40+ clients turn paid ads into a reliable growth channel — as a Google Ads and HubSpot partner.

More qualified leads

Campaigns built around the searches and audiences that turn into customers — not just traffic.

Lower cost per conversion

Precise targeting, tight negative keywords and landing-page CRO make every pound work harder.

Better lead quality

We optimise for lead score, deal size and revenue so your team spends time on real prospects.

Room to scale

Structures that keep performing as budgets grow — from £1,500 to £1M+ a month in ad spend.

Every major platform

Google, Microsoft, LinkedIn and Meta Ads managed by one senior team with one strategy.

Clear reporting

Transparent reports and regular calls. You always know what we did, why, and what it earned.

How it works

From audit to results in three steps

  1. 1

    Free audit

    We review your ad accounts, tracking and landing pages and find where budget is being wasted.

  2. 2

    Tailored proposal

    You get a clear plan: what we'd change, the results to expect, and exactly what it costs.

  3. 3

    Launch & scale

    We rebuild and optimise your campaigns, then scale what works — backed by our guarantee.

Why PPC Magic

Not your typical PPC agency

Most clients see a significant lift in conversion volume within the first weeks. Start with a free audit — and if we don't increase your conversions, you don't pay our fee.

Google Partner
FeaturePPC MagicOthers
Certified PPC experts
Performance-based pricing options
Guaranteed increase in conversions
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Results

Our clients get results

500+ B2B Leads via PPC

“We started seeing results in incoming leads in just a few weeks. They have demonstrated flexibility in adapting their processes to fit our company and industry. Reliable, stable and responsive team.”
Anna KuzmichevaDirector of Sales, Dokumeds

150+ Clients in 2 months

“We grew so rapidly our calendars got booked 3 months ahead. They are extremely knowledgeable in Google Ads. Always a pleasure working with PPC Magic and would recommend them to anyone looking for PPC management.”
Evita KruzeCEO, Kondicio

1114% Increase in Conversions

“They generated 12x more conversions in the first month compared to the previous PPC manager while spending roughly the same budget. Move your marketing to PPC Magic and never look back.”
CEO, British utilities provider

Trusted by

Trusted by Dokumeds, Huli, Kondicio, Leiden Shorts, Prospero People, Trespass, MCC Accountants, Campbell Dallas, CCCC, Wildland, Dekoera, Don't Fret About Debt, Killiehuntly, TEDx University of Strathclyde, Angel Tours, LLEP, The National Lottery, Leicester City Council, BoilerTeam

FAQ

Questions, answered

Can't find what you're looking for? Talk to us directly.

Smart bidding optimises towards whatever you count as a conversion. If tracking is missing, duplicated or counting low-value actions, the platforms spend your budget chasing the wrong people.

See what we'd do with your account

Get a free audit and proposal: what we'd change, the results to expect, and exactly what it costs. No obligation.