Which platform, which campaign type, which partner?
Honest, side-by-side comparisons to help you decide where your ad budget should go and who should manage it. Each one ends with a clear recommendation.
Platforms and campaign types
Google Ads vs Facebook Ads
Start with Google Ads if people already search for what you sell: plumbers, lawyers, software categories, most B2B services.
Read moreGoogle Ads vs Microsoft Ads
Use Google Ads as your main search channel: it has by far the most volume.
Read moreGoogle Ads vs LinkedIn Ads
If buyers search for your category, start with Google Ads: it's usually the cheapest source of high-intent B2B leads.
Read moreLinkedIn Ads vs Facebook Ads
Choose LinkedIn when you sell to specific roles, industries or company sizes and each customer is worth thousands.
Read morePPC vs SEO
Choose PPC when you need leads or sales soon, want to test a market or offer, or compete for keywords where organic results sit below several ads.
Read morePerformance Max vs Search
For lead generation, Search campaigns should usually be the foundation, with Performance Max added only once qualified-lead data from your CRM is flowing back to Google.
Read moreLocal Services Ads vs Google Ads
If your trade is eligible, Local Services Ads are often the cheapest leads you can buy: you pay per lead, you show above everything else, and the Google Guaranteed or Screened badge builds trust.
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Agency, freelancer or in-house?
PPC Agency vs In-House
Below roughly $30,000-$50,000 a month in ad spend, an agency is usually better value: you get senior expertise, several specialists and proven processes for less than one good hire.
Read morePPC Agency vs Freelancer
A freelancer is often the best value for a single-channel account with a modest budget, as long as they're experienced and you can live with one person's availability.
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