ChatGPT Ads, tested properly before you scale them
People now ask ChatGPT which software to buy, which hotel to book and who to hire. ChatGPT Ads lets you appear in those conversations. We set up the tracking, write ads for people who are mid-decision, and measure every dollar against what the same budget would do on Google.
- OpenAI Pixel + Conversions API set up
- Ads written for the questions people ask
- Tested against your Google Ads results
Get a free ChatGPT Ads plan
We'll check whether your business is a fit, what to track and how much to test with before you commit.
What's included
Everything you need to launch on ChatGPT Ads
Readiness check
We check that your category is allowed, that people actually ask ChatGPT about it, and that your site can turn that traffic into leads or sales.
Tracking & Conversions API
OpenAI Pixel plus the server-side Conversions API, lined up with GA4 and your CRM, so ChatGPT Ads can optimise for real conversions, not just clicks.
Conversation mapping
Instead of a keyword list, we map the questions and comparisons your buyers bring to ChatGPT, and build campaigns and ads around them.
Ad copy & landing pages
Ads that answer the question someone has just asked, sending them to pages with clear pricing, comparisons and proof.
Bidding & budgets
CPM, CPC or conversion-optimised bidding, picked for your goal and data volume, with a fixed test budget agreed up front.
Honest reporting
Cost per lead, cost per sale and revenue next to your Google and Microsoft numbers, so you can see whether ChatGPT earns more budget.
What ChatGPT Ads are and how they work
OpenAI started testing ads in ChatGPT in the US in February 2026 and has since rolled them out to dozens of markets, including the UK, Canada, Australia and most of Europe. Businesses can now buy them through a self-serve Ads Manager at ads.openai.com, as well as through OpenAI's own sales team.
Ads appear as clearly labelled sponsored units below ChatGPT's answer, matched to what the conversation is about. OpenAI says ads don't change the answer itself and that conversations aren't shared with advertisers. A few other rules shape who you can reach:
- Only some users see ads. Logged-in adults on the Free and Go plans. Plus, Pro and Enterprise subscribers don't see ads.
- Sensitive topics are off limits. Ads don't show next to conversations about health, mental health or politics, or to users predicted to be under 18.
- Targeting is mostly context. The conversation decides relevance, with location targeting and custom audiences layered on top.
- Measurement goes past clicks. The OpenAI Pixel, the Conversions API and third-party measurement tools report on leads and sales.
The platform is changing month to month, with new formats, bidding options and markets arriving fast. Part of our job is keeping up with those changes so you don't have to.
ChatGPT Ads vs Google Ads
ChatGPT Ads won't replace Google Search for most businesses. The two catch people at different moments, and budgets should follow that.
| ChatGPT Ads | Google Search Ads | |
|---|---|---|
| What triggers the ad | The topic and intent of a whole conversation | The keywords in a single search |
| Where people are in the journey | Researching, comparing and shortlisting | Often ready to buy, searching for a brand or a solution |
| How you win | Relevance to the conversation and a genuinely useful offer | Keyword coverage, bids, ad strength and landing page quality |
| Pricing models | CPM, CPC or conversion-optimised bidding | Mostly CPC, with automated bidding towards conversions |
| Maturity | New, with fast-changing tools and limited history | Mature, with years of data and proven playbooks |
Google also shows ads inside AI Overviews and AI Mode. We manage those through your Google Ads account, and ads in Microsoft Copilot through Microsoft Advertising.
How we run your ChatGPT Ads
- 1
Check the fit
We look at whether your category can advertise, how people talk about it in ChatGPT, and what a lead or sale is worth to you. If the numbers don't work, we'll tell you before you spend anything.
- 2
Set up tracking first
We install the OpenAI Pixel, connect the Conversions API with deduplication and add clean UTMs, so results show up in GA4 and your CRM, not just in Ads Manager.
- 3
Map the conversations
We list the questions, comparisons and problems your buyers bring to ChatGPT, and group them into campaigns with their own ads and landing pages.
- 4
Launch a fixed test
A set budget over four to six weeks, with a clear target cost per lead or sale agreed up front and your Google Search results as the benchmark.
- 5
Scale what works, cut what doesn't
Winning campaigns get more budget and move to conversion-optimised bidding once there's enough data. Losers get switched off, not left running.
Are ChatGPT Ads right for your business?
It's a new channel, so an honest answer matters more than usual. Here's how we see it right now.
A good fit if…
- People research and compare before buying what you sell: software, travel, home improvement, education, considered ecommerce
- You already run profitable Google Ads and want the next channel to test
- You can set aside a test budget and wait four to six weeks for a verdict
- Your site has clear pricing, comparisons or proof that helps someone decide
Probably not right if…
- You're in health, pharma, politics or another restricted category
- You haven't got Google Search working yet. That's usually the better first dollar
- Your tracking is broken or missing. Fix that first with PPC tracking
- You need guaranteed lead volume next month from a proven channel
What ChatGPT Ads management costs
Management starts at $1,199 a month on our PPC packages. The fee steps up in fixed brackets as spend grows instead of taking a percentage, so we're never rewarded just for spending more of your money.
If we already run your Google Ads, ChatGPT Ads can be added as an extra channel at 30% off the base fee. See pricing for the current numbers.
On ad spend, early reports put ChatGPT Ads CPMs roughly in the $25-$60 range, with clicks often costing a few dollars, but prices vary a lot by category and are still moving. For a first test we usually suggest $3,000-$5,000 over four to six weeks. That's enough to see whether ChatGPT brings in customers at a cost you can live with.
What you get
PPC management that grows businesses like yours
Since 2016 we've helped 40+ clients turn paid ads into a reliable growth channel - as a Google Ads and HubSpot partner.
More qualified leads
Campaigns built around the searches and audiences that turn into customers - not just traffic.
Lower cost per conversion
Precise targeting, tight negative keywords and landing-page CRO make every pound work harder.
Better lead quality
We optimise for lead score, deal size and revenue so your team spends time on real prospects.
Room to scale
Structures that keep performing as budgets grow - from $2,000 to $1M+ a month in ad spend.
Every major platform
Google, Microsoft, LinkedIn and Meta Ads managed by one senior team with one strategy.
Clear reporting
Transparent reports and regular calls. You always know what we did, why, and what it earned.
How it works
From audit to results in three steps
- 1
Free audit
We review your ad accounts, tracking and landing pages and find where budget is being wasted.
- 2
Tailored proposal
You get a clear plan: what we'd change, the results to expect, and exactly what it costs.
- 3
Launch & scale
We rebuild and optimise your campaigns, then scale what works - backed by our guarantee.
Why PPC Magic
Not your typical PPC agency
Most clients see a significant lift in conversion volume within the first weeks. Start with a free audit - and if we don't increase your conversions, you don't pay our fee.
| Feature | PPC Magic | Others |
|---|---|---|
| Certified PPC experts | ||
| Performance-based pricing options | ||
| Guaranteed increase in conversions | ||
| Get started for free |
Results
Our clients get results
500+ B2B Leads via PPC
“We started seeing results in incoming leads in just a few weeks. They have demonstrated flexibility in adapting their processes to fit our company and industry. Reliable, stable and responsive team.”
150+ Clients in 2 months
“We grew so rapidly our calendars got booked 3 months ahead. They are extremely knowledgeable in Google Ads. Always a pleasure working with PPC Magic and would recommend them to anyone looking for PPC management.”
1114% Increase in Conversions
“They generated 12x more conversions in the first month compared to the previous PPC manager while spending roughly the same budget. Move your marketing to PPC Magic and never look back.”
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FAQ
Questions, answered
Can't find what you're looking for? Talk to us directly.
See what we'd do with your account
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