A Meta Ads agency that cares about sales, not likes

Why Meta ads work differently from Google

On Google, people tell you what they want and you show up. On Facebook and Instagram nobody is looking for you. You're interrupting someone who's scrolling past friends' photos, so the ad itself has to earn the stop.

That changes where the work is. A few years ago you won on Meta by finding clever interest audiences. Today most targeting is broad by default, and Meta's delivery system decides who sees your ad based on who responds to it. In practice, the creative is the targeting. An ad showing a busy parent's kitchen reaches different people from an ad about warehouse logistics, even inside the same broad audience.

So most of our time on Meta goes into three things: making sure Meta can see real conversions, feeding it a steady supply of genuinely different ads, and keeping the account simple enough that the algorithm has the data it needs to learn.

Where your Meta ads can run

One Meta campaign can reach people across several apps. We decide placement by placement, instead of leaving everything on automatic and hoping.

How we run your Meta Ads

1. 1

   Fix measurement before spending more

   We check the Pixel, set up the Conversions API with deduplication and look at event match quality. If Meta only sees half your purchases, it optimises towards the wrong people and every other change is guesswork.

2. 2

   Simplify the account

   Meta suggests an ad set needs roughly 50 optimisation events a week to leave the learning phase. Most accounts we audit are split so thin that nothing gets there. We consolidate budgets so the algorithm can actually learn.

3. 3

   Build a creative pipeline

   We test concepts, not button colours: a new angle, a different customer problem, a founder video against a product demo. Usually three to five new concepts every two weeks, with the winners iterated on.

4. 4

   Line up the offer and the landing page

   A great ad sending people to a slow page with a vague offer still loses money. We look at what happens after the click and suggest (or build) the fixes.

5. 5

   Scale in steps

   When something works we raise budgets gradually, typically 20-30% at a time, so performance doesn't collapse the way it often does after a big jump.

Which Meta campaign types we use, and when

Is Meta advertising right for your business?

Meta Ads can be brilliant or a money pit depending on what you sell. Here's our honest take before you spend anything.

Getting better leads from Meta, not just cheaper ones

The most common complaint we hear about Meta lead ads is that the leads are rubbish. Wrong numbers, people who don't remember filling in the form, tyre-kickers. It's a fair complaint. By default Meta optimises for the cheapest possible form fill, and those are exactly the people who tap a pre-filled form without reading it.

We fix it from both ends:

• Add friction on purpose. Higher-intent form types with a review step, one or two qualifying questions, and copy that says clearly who the offer isn't for.
• Connect your CRM. Qualified and closed leads get sent back to Meta, so campaigns can optimise for conversion leads rather than raw form fills.
• Speed to lead. A lead contacted within five minutes is worth far more than one called tomorrow. We'll set up instant notifications or CRM automations if you don't have them.

Cost per lead usually goes up a little. Cost per customer, which is the number that matters, usually comes down.

What Meta ads management costs

Management starts at $1,199 a month on our PPC packages. The fee steps up in fixed brackets as spend grows instead of taking a percentage, so we're never rewarded just for spending more of your money.

On ad spend, we'd rather you started with enough budget to learn something within a month than spread a tiny budget over a quarter. For most lead generation and ecommerce accounts that means at least $2,000-$4,000 a month in media. Below that, we'll usually suggest getting Google Search right first. Our Facebook ads cost guide covers typical CPMs, costs per lead and how to set a budget in more detail.