Instagram ads that people actually stop scrolling for
Instagram rewards ads that look like they belong there. We plan, brief and test Reels, Stories and feed ads for brands that sell visually, then put the budget behind the ones that bring in customers.
- Built for Reels and Stories first
- Creator and partnership ads
- Measured on sales, not reach
Get a free Instagram ads review
We'll check your creative, placements and tracking, and send you a short plan.
What's included
Instagram advertising, handled end to end
Placement-native creative
Vertical 9:16 video for Reels and Stories, square and 4:5 for the feed, with safe zones respected so captions and buttons don't cover the message.
Hooks & scripts
Opening lines and first frames written to earn the next three seconds, which is where most Instagram ads win or lose.
Creator & partnership ads
Running ads through creators' handles and your customers' content, which usually feels more trustworthy than a polished brand ad.
Catalogue & shopping ads
Product catalogue ads and collection formats for ecommerce, kept in sync with your store.
Tracking that holds up
Pixel plus Conversions API, so purchases from people who browse in the Instagram app still get counted.
Testing & scaling
A regular rhythm of new concepts, clear rules for what counts as a winner, and measured budget increases on the ones that work.
Instagram isn't just Facebook with nicer pictures
Instagram ads are bought in the same Meta Ads Manager as Facebook ads, so a lot of agencies treat them as one thing. The audience behaves differently though. People on Instagram skew younger, they move faster and they're far less patient with anything that looks like a banner ad.
Most spend on Instagram now goes through Reels and Stories, which are full-screen and vertical. A landscape video with a logo in the first second, cropped into a Reel, is one of the quickest ways we know to waste a budget. Instagram ads need to be made for Instagram.
The brands that do well here tend to have a product you can see, a result you can show, or a person people want to hear from. Fashion, beauty, fitness, food and drink, home and interiors, hospitality, education and consumer apps are the obvious ones, but we've seen service businesses do well with founder-led video too.
Ad formats we use on Instagram
Reels ads
Short vertical video between organic Reels. Our default for reaching new people. The first two seconds decide everything.
Stories ads
Full-screen, tap-through and very direct. Great for offers, launches and retargeting people who've already visited.
Feed ads & carousels
Still useful for explaining a product step by step, showing a range, or before-and-after results.
Partnership ads
Ads that run from a creator's or customer's handle with your branding. Usually cheaper clicks and more trust than brand-voice ads.
How we build an Instagram ads programme
- 1
Customer research
Reviews, sales calls, comments and support tickets tell us what people actually care about. That becomes the list of angles we test.
- 2
Concept briefs
Each concept gets a hook, a script or storyboard and a clear idea of who it's for. You approve before anything is made.
- 3
Production
We build static and motion ads from your assets and edit raw footage into Reels. For filmed content we brief your team or creators.
- 4
Launch & learn
New concepts go into a testing campaign with enough budget to get a real read. Winners move into the main campaigns.
- 5
Iterate
A winning ad gets new hooks, new openings and new formats before it fatigues, so performance doesn't fall off a cliff after three weeks.
When Instagram ads make sense
A good fit if…
- Your product looks good on camera, or the result it delivers does
- Your customers are broadly under 45 and buy on their phones
- You already have some organic content, reviews or creator relationships to build on
- You can keep new creative coming, even if it's rough footage from your phone
Pricing and budgets
Management starts at $1,199 a month on our PPC packages. The fee steps up in fixed brackets as spend grows instead of taking a percentage, so we're never rewarded just for spending more of your money.
For media, Instagram needs enough spend to test several concepts at once. We'd suggest at least $2,000-$4,000 a month to start. Costs per result vary a lot by audience and creative quality, and our Facebook & Instagram ads cost guide goes through the numbers we'd plan around.
What you get
PPC management that grows businesses like yours
Since 2016 we've helped 40+ clients turn paid ads into a reliable growth channel - as a Google Ads and HubSpot partner.
More qualified leads
Campaigns built around the searches and audiences that turn into customers - not just traffic.
Lower cost per conversion
Precise targeting, tight negative keywords and landing-page CRO make every pound work harder.
Better lead quality
We optimise for lead score, deal size and revenue so your team spends time on real prospects.
Room to scale
Structures that keep performing as budgets grow - from $2,000 to $1M+ a month in ad spend.
Every major platform
Google, Microsoft, LinkedIn and Meta Ads managed by one senior team with one strategy.
Clear reporting
Transparent reports and regular calls. You always know what we did, why, and what it earned.
How it works
From audit to results in three steps
- 1
Free audit
We review your ad accounts, tracking and landing pages and find where budget is being wasted.
- 2
Tailored proposal
You get a clear plan: what we'd change, the results to expect, and exactly what it costs.
- 3
Launch & scale
We rebuild and optimise your campaigns, then scale what works - backed by our guarantee.
Why PPC Magic
Not your typical PPC agency
Most clients see a significant lift in conversion volume within the first weeks. Start with a free audit - and if we don't increase your conversions, you don't pay our fee.
| Feature | PPC Magic | Others |
|---|---|---|
| Certified PPC experts | ||
| Performance-based pricing options | ||
| Guaranteed increase in conversions | ||
| Get started for free |
Results
Our clients get results
500+ B2B Leads via PPC
“We started seeing results in incoming leads in just a few weeks. They have demonstrated flexibility in adapting their processes to fit our company and industry. Reliable, stable and responsive team.”
150+ Clients in 2 months
“We grew so rapidly our calendars got booked 3 months ahead. They are extremely knowledgeable in Google Ads. Always a pleasure working with PPC Magic and would recommend them to anyone looking for PPC management.”
1114% Increase in Conversions
“They generated 12x more conversions in the first month compared to the previous PPC manager while spending roughly the same budget. Move your marketing to PPC Magic and never look back.”
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FAQ
Questions, answered
Can't find what you're looking for? Talk to us directly.
See what we'd do with your account
Get a free audit and proposal: what we'd change, the results to expect, and exactly what it costs. No obligation.