The short answer
Med spas in the US typically pay $3-$15 per click, with body contouring and laser treatments at the higher end. Most single-location clinics spend $2,000-$8,000 a month. Repeat treatments like injectables make each new client worth far more than their first visit, so cost per booking can be higher than it looks at first.
Cost per click by treatment
| Treatment | Typical CPC | Notes |
|---|---|---|
| Botox / anti-wrinkle injections | $3-$10 | Repeat every few months; high lifetime value |
| Dermal / lip fillers | $3-$10 | Strong local demand |
| Laser hair removal | $3-$12 | Course of sessions; package pricing works well |
| Body contouring (CoolSculpting etc.) | $6-$15 | Higher ticket, more research |
| Skin treatments (microneedling, peels) | $3-$9 | Good entry offers |
| Medical weight loss | $5-$20 | Very competitive; strict policy rules on prescription drugs |
Prescription-only medicines, including Botox and many weight loss drugs, can't be named in ads in many countries, including the UK. We use compliant wording such as "anti-wrinkle treatment".
Lifetime value is the whole game
A new injectables client might spend a few hundred dollars on the first visit. If they come back three or four times a year, they're worth well over $1,000 a year, before any add-on treatments. That's why successful clinics can afford to pay more for a first booking than it seems to justify.
It also means the landing page and booking experience matter a lot. Clear pricing (or "from" pricing), real before-and-after photos where allowed, practitioner credentials and easy online booking all lift conversion rate.
Worked example: an injectables campaign
A clinic spending $3,000 a month on anti-wrinkle and filler searches at about $6 per click, with online booking on the landing page.
| Step | Example |
|---|---|
| Monthly ad spend | $3,000 |
| Average cost per click | $6.00 |
| Clicks | 500 |
| Conversion rate to booking requests | 10.0% |
| Booking requests | 50 |
| Cost per booking request | $60 |
| Close rate to new clients | 60% |
| New clients | 30.0 |
| Cost per new client | $100 |
| First-year client value | $1,100 |
| Revenue | $33,000 |
| Return on ad spend | 11.0x |
About $60 per booking request and $100 per new client who attends, around 11.0x return on first-year value. No-show rates matter here: reminders and deposits protect the numbers.
Where med spa budgets get wasted
Training and course searches
"Botox training" and "aesthetics course" searches are common and expensive leaks.
Disapproved ads
Naming prescription drugs gets ads rejected or limited. Compliant wording keeps them running.
Price shoppers
"Cheap Botox" traffic rarely returns. Lead with quality and results, not the lowest price.
Booking friction
A call-back form instead of online booking loses the people who wanted to book at 10pm.
How to get more clients for the same budget
- 1
One campaign per treatment
Different treatments, different values, different pages. It's the foundation of a good aesthetics account.
- 2
Track bookings that attend
Import attended appointments from your booking system so bidding learns what a real client looks like.
- 3
Use Instagram for demand
Instagram ads build awareness and retargeting; Google captures people ready to book.
- 4
Offer an easy first step
A consultation, skin assessment or introductory treatment lowers the barrier for first-time clients.